SUBITER
Turning operational complexity into a structured inspection experience
Product Design leadership for a production web platform connecting inspection data, traceability, AI and operational management.
- Role
- UX Lead / Senior Product Designer
- Domain
- Deep Tech / Industrial Inspection
- Period
- 2025–2026
- Product
- Subiter Web Portal
- AI
- Marina — AI Assistant
- Status
- Production
From inspection data to operational management
Subiter is a deep-tech company working with advanced inspection technologies for complex industrial assets. As its digital ecosystem evolved, the Web Portal became an important layer connecting inspection data, reports, asset history and operational management.
This case focuses on product structure, continuity and operational usability.
Moving beyond static inspection reports
Inspection information needed to serve different people across the operation — clients, inspectors and management — while remaining understandable, traceable and useful beyond the delivery of an individual report.
The challenge was to evolve the digital experience around the inspection lifecycle, connecting operational needs, business priorities and technical feasibility.
Hands-on design leadership from structure to delivery
As UX Lead / Senior Product Designer, I worked hands-on across product strategy and UX/UI execution for Subiter's digital products.
My responsibilities included:
- evolving the Web Portal
- structuring information architecture and user flows
- designing interfaces and visual patterns
- improving product documentation
- developing reusable components and Design System practices
- supporting prioritization alongside Engineering, inspection specialists and company leadership
Designing across the inspection ecosystem
- Clients: Access to information, history and results related to inspections.
- Inspectors / Internal team: Operational inspection workflows and management of inspection information.
- Management: Visibility across assets, operational data and inspection activity.
Giving structure to a complex operational system
A significant part of the design work involved translating inspection processes into a coherent digital structure: assets, inspections, re-inspections, reports, users and operational information needed to work together as part of the same product ecosystem.
Connecting the inspection lifecycle
The experience was designed around continuity rather than isolated deliverables. Inspection results could become part of an asset's history, creating a persistent layer of information that supported follow-up inspections, reporting and operational visibility.
Introducing Marina — AI inside the product
As the Portal evolved, Marina was introduced as Subiter's AI assistant, bringing conversational assistance into the product experience.
Marina was designed to support users and management within the inspection ecosystem, helping make complex information more accessible and useful during operational workflows.
Using AI beyond the interface
AI also became part of the broader product workflow, supporting activities such as report optimization, vessel imagery, task creation, business-rule definition and process documentation.
The goal was not to replace product decisions, but to use AI as an accelerator while keeping domain knowledge, design judgment and operational validation in the loop.
Building consistency while the product evolved
As the product matured, reusable components, interface patterns, documentation and Design System practices helped establish greater consistency and continuity across the digital experience.
This foundation also improved communication between Product Design and Engineering as new initiatives were prioritized and delivered.
From design decisions to a live product
The Web Portal and improvements to the inspection-report experience were delivered to production and became part of Subiter's operational product ecosystem.
This delivery connected the Web Portal and inspection-report experience within the same operational ecosystem.
Supporting a real international inspection operation
As Subiter's digital and operational capabilities evolved, the company expanded into more complex engagements, including an international operation in Ecuador involving the inspection of the National Geographic Delfina.
The engagement connected the digital product work to a real-world inspection context beyond Brazil, involving a luxury expedition catamaran operating in the Galápagos.
A stronger digital foundation for increasingly complex operations
The work helped establish a more structured digital foundation around Subiter's inspection operations — connecting product experience, reporting, traceability and AI in a production environment.
The contribution was also formally recognized by the company for organization, attention to detail, collaboration and support for product continuity.
Writing about the product
I wrote an article for Subiter presenting the product vision behind the Web Portal and how inspection data, traceability, user experience and AI come together within the platform.
Portal Web da Subiter: Rastreabilidade e inteligência na indústria 4.0
Designing where digital products meet physical operations
Working on Subiter reinforced that designing complex B2B products requires more than simplifying interfaces. It requires understanding the operation behind them — its people, rules, data and physical-world constraints — and translating that complexity into a system people can actually use.
Author reflection, not a performance metric claim.